| ADVANCED
STRATEGIES IS NOT JUST ANOTHER BILLING AND CODING
SEMINAR, IT IS MUCH MORE.
The fact is YOU ARE ALREADY
IN THE BATTLE FOR YOUR PROFITS AND YOUR FUTURE.
It is your choice whether
you are willing to make the fundamental changes in
how you practice so that
YOU CAN REGAIN CONTROL
OVER YOUR PROFITS AND YOUR FUTURE.
REGISTER
NOW >>
Are you tired of working harder
to make the same or less income each year?
Are you ready to learn how to work less, earn more
and be happier in practice?
Are you frustrated by the low reimbursements
and the control that vision plans like Davis,
Eye Med, Superior and Spectera have on the future
and profits of your practice? Learn proven
and tested ways to significantly reduce your dependence
on these types of plans and increase your profits
while doing so.
Is the competition from commercial
outlets eating away at your traditional vision care
profits? Learn how to change the direction
and focus of your practice in order to survive these
pressures and prosper.
Are you tired of being told you
cannot fully participate on the medical plans in your
area? Learn how to gain access to the best
plans and to avoid the worst.
Do you wonder how the medical profession
maximizes reimbursements for medical eye procedures,
in their billing and coding methods? This information
will surprise and delight you.
Do you know what specific documentation
requirements your records should include to avoid
an adverse audit and to also maximize reimbursement?
Learn how you may be out of compliance and how you
are missing major opportunities for profit because
of fear and a lack of accurate knowledge.
As optometrists we have all struggled during the past
several years to increase or to even maintain our
current profitability. Several forces are working
against our efforts at profitability. Some of these
are:
1) A significant amount of our vision practice
income is increasingly dependent on discounted
insurance plans such as Davis, EyeMed, Cole,
Superior Vision and Spectra.
2) Overtime these discounted vision plans have
come to dominate as the primary source and payer
for our vision services.
3) These and other discounted plans have continued
to pay us minimally for our services and frequently
at levels below what Medicaid pays.
4) Payments from these and other discounted vision
plans are often determined by methods that seem
confusing, contradictory and are often shrouded
in mystery.
5) Reimbursements from these discounted vision
plans often seem designed to pay us as little
as they can get away with.
6) Many of these discounted vision plans have
now paid the same amount for our services year
after year, often with little or no real hope
for increases in reimbursement.
7) Overtime these discounted vision plans have
placed additional limitations on how we can charge
and collect for our services further limiting
opportunities for profit.
8) Practice expenses each year have continued
to rise while reimbursements for our services
have remained static or decreased.
9) Static and declining income combined with escalating
practice expenses is resulting in cash flow problems
which overtime is a recipe for our financial disaster.
10) Increased competition in the area of optical
goods has led to further erosion of our profitability
as more of our patients choose to fill the prescriptions
that we write elsewhere.
11) In an effort to remain independent of these
discounted vision plans many have opted to pursue
a course of building their practice based on the
private pay patient.
12) In pursuing the private pay patient many feel
they must price their vision care services low
enough in order to be competitive with the commercial
outlets.
13) Pricing our services low enough to be competitive
with the commercial outlets further decreases
net profit.
14) In response to declining cash flows and in
an effort to pay for this shortfall in profit
many attempt to see more patients in less time
while at the same time reducing necessary expenses
often including their own compensation. This is
called working harder for less and is not a smart
business strategy for the long term.
15) Pursuing such a business strategy ultimately
plays into the marketing plans of our competition
which is a no win plan for us.
16) All of these forces will result in less profits,
more stress, less joy and will ultimately end
in more burnout for us and our staff. It is the
strategy of working harder not smarter and is
never very much fun for very long.
ADVANCED STRATEGIES IS
ALL ABOUT WORKING SMARTER NOT HARDER
In response to these pressures in 2001 Advanced Strategies
was formed to provide a radically different set of
solutions and paradigm shifts that were designed to
significantly increase your net income while ensuring
the future health of our profession and your practice.
While other presenters advertise that they provide
a comprehensive course on medical optometric services
Advanced Strategies is the nations' only complete
A to Z practice management courses that are designed
specifically for optometric medical services. Advanced
Strategies continues on with its original comprehensive
one-day workshop and has now added a new half-day
workshop full of additional topics. The purpose of
each workshop is to work less and earn more, while
gaining greater freedom and joy in your practice.
The original one-day workshop was developed exclusively
for optometric physicians & staff and was designed
to change your practice paradigms in ways that would
SIGNIFICANTLY INCREASE NET INCOME. This was accomplished
through the integration of medical services into your
current vision care practice while IMPLEMENTING NEW
BUSINESS STRATEGIES designed to better ensure your
long-term financial success.
New in 2006, Dr Michael has developed an additional
half-day course in response to the feedback and needs
of attendees from the original one-day course. Just
like the original all-day course this new course has
been designed to augment and further increase the
financial health of your practice. The purposes of
this course too are to work less and earn more, while
gaining greater freedom and joy in your practice.
Together the all-day and half-day courses will create
the business strategies necessary to turn your biggest
business challenges into opportunities to grow and
prosper. The methods and ideas thought are win-win,
benefiting your business' bottom line while improving
the care you provide for your patients. Now
is the time for you to decide whether to REGAIN CONTROL
OVER YOUR PROFITS AND YOUR FUTURE.
REGISTER NOW >>
Dr. Michael offers one-day and half-day workshops
across the country; please check our 2007
schedule to find the workshop closest to you.
He covers a full spectrum of optometric business strategies
in both workshops that are unlike any information
you will glean from any other continuing education
optometry class and that will generate significantly
higher profits than these other presentations.
Advanced Strategies will help you "see"
your own practice in a whole new light. You'll put
your own practice "under the microscope",
examine the true value of the service you provide
and learn a variety of new ways to receive more accurate
compensation for your skills and services. You'll
identify areas where your expertise is being under-utilized
and areas where you are giving your expertise away.
By the end of each workshop the goal is that the bigger
picture will be revealed in a way that will help you
begin to rethink how your business is structured and
operates. Both workshops are complimentary to each
other and will give you all the tools you need to
develop a strategy for growth and prosperity for your
practice.
The training material in both workshops is presented
in a straightforward, relaxed classroom manner and
follows a carefully organized, each with a comprehensive
manual designed for the topics covered, complete with
excel spreadsheets for your practice and state-specific
billing and coding examples. Emphasis is placed on
making implementation of the information you receive
easy, with step-by-step instructions for putting these
ideas into practice as soon as possible, PLUS 60 DAYS
OF SUPPORT after each attending each workshop, via
free email consultation, to help you make the necessary
changes when you are back home.
We hear the same comment over and over again from
past attendees that these workshops truly stimulate
a number of paradigm shifts in the way ODs view their
practice. Implementing this new way of doing business
will require more than a change in operating procedure
-- it will require a change in the mind set of your
office personnel. We and other
attendees encourage you to bring your key staff with
you (including all doctors, the office manager and
the billing coordinator) and we support this by offering
substantial enrollment discounts for offices that
attend together. Don't be foolish or cheap
and thereby limit your potential success and profit
by leaving key people out of the process because the
potential gain in net income from including them is
much larger than the cost.
OUR PAST PARTICIPANTS
ARE OUR STRONGEST SUPPORTERS
Past attendees have reported dramatic and immediate
jumps in net income after implementing Advanced Strategies'
training techniques. The concepts taught in Advanced
Strategies seminars have proven to be equally effective
in “individualized” applications in practices
throughout the nation. In reviewing the testimonial
comments sent in by attendees you’ll read
that return on investment (ROI) is frequently cited
as “having been returned many times over in
just the first year!”
Course participants say it best.
Hans M. Kell, OD, Louisville, CO
"Our office was a little hesitant to attend because
we already used the medical model approach to seeing
patients and billing. Advanced Strategies was by FAR
the most inclusive coding, billing, and cash flow
management course we have attended - period. I have
attended other coding and billing presentations, but
your course was the most comprehensive, expansive
and powerful of those I have attended - hands down.
Our return on investment from your course easily occurred
within the first month and has dramatically grown
since."
Rich Ryan, OD, Spokane, WA
"Advanced Strategies was presented in such a
way that it created a big "paradigm shift"
in our practice that was well worth the expense. We
can all get ideas from different sources but it is
the logical organization of these ideas along with
a concrete plan of action that differentiates what
you do from other lower cost and less impact presentations."
Jeffrey Martin, OD, FAAO, Tucson,
AZ
"If you are worried about the effects of commercial
encroachment, managed care and vision plan pressures
on your practice the information in Advanced Strategies
will show you how to position your practice for success
and regain control of your future. After attending
Advanced Strategies I am happy to report that we have
more than doubled (almost tripled) our medical billings,
and have changed the way we see eye care in our office
for good."
Vince Penza, OD San Francisco,
CA
"I was very skeptical. I practice in downtown
San Francisco where my average patient age is 35 years
old, and in a state that has limited medical insurance
access for Optometry. How could implementing the medical
model possibly work? Advanced Strategies showed us
how to: get on insurances, promote our medical expertise,
how to do the proper sequence in medical testing and
how to properly bill for and better yet get the maximum
reimbursement allowed by the insurance companies for
our services."
William Hass, OD, Owosso, MI
"We are in an area that is dominated by General
Motors. We had been in a downward trend and this is
what motivated me to sign up for your Advanced Strategies
seminar. For Jan-June 2003 we were down $23K compared
to 2002. We attended the June seminar. For July-Dec
2003 we were up $41K compared to 2002."
Dale L. Tosland, OD, Olympia, WA
"After 17 years in practice I felt that I had
accomplished many of my goals for practice success
and I was reluctant to attend Advanced Strategies
because I felt that I already had a firm grasp on
most of the concepts surrounding the business of optometry.
Looking back from what I know now to what I thought
I knew prior to working with Mark is almost embarrassing.
There is not a single day in my office that I do not
utilize the knowledge that Mark has shared with me."
Cindy Beeks, OD, Louisville, CO
"I did not go to optometry school for four years
to spend my time collecting minimal fees for complete
eye exams nor did I spend all of that time and money
in school to haggle over the cost of contact lenses.
Advanced Strategies is the single best course that
any OD could invest their time and money in and was
the most valuable thing I have done and probably ever
will do for our practice!"
Dan Robison, OD, Lake Oswego, OR
"The Portland area has been heavily managed care
oriented with a lot of commercial on the side. I took
the Advanced Strategies Workshop and then hired Mark
as a consultant for a more extensive on-site consultation.
What I learned pulled me out of the hole I was sinking
into. I honestly don't know if I would still be in
private practice today if I had not made the changes
I did. I owe those changes to Mark Michael."
David M. Blair, O.D., Covington,
KY
"Optometry schools fail in educating us on how
to properly code for the work we do. This is where
Advanced Strategies and your personal on-site consulting
services have given me a big edge. I now feel that
I can code for my services as well as my MD colleagues.
This knowledge is priceless."
Michael Zost, OD, Glenview, IL
"State CE or other practice management courses
are a huge waste compared to your Advanced Strategies
Workshop."
Martin White, OD, Fort Wayne, IN
"My office is busier than ever as a result of
your workshop. My income is significantly higher than
one year ago and I'm working no harder or longer than
I did before. I no longer have to rely so heavily
on optical sales and the whim of discounted vision
plans, to fuel my practice growth. I'm living proof
that the cost of your seminar pays for itself many
times over."
Barry Tannen, OD, FAAO, FCOVD,
Hamilton, NJ
I can honestly say that the "Advanced Strategies"
seminar was one of the major reasons for our practice's
large increase in income for the year 2003. The information
presented went far beyond that which I've heard at
countless other insurance and CE courses. Advanced
Strategies provided excellent information, had novel
ideas and an action plan to allow us to easily implement
it."
Mike Roth, OD, Syracuse, NY
"I felt I was working so hard and yet net was
static, optometry was becoming more stressful and
less fun even though I had all the tools and so I
wondered if I was not utilizing coding and billing
to my greatest advantage. Advanced Strategies will
really make a big difference in all of these areas
- thanks so much"
Michael D Tinkleman, OD, Bellefonte,
PA
"When I attended Advanced Strategies I was observing
and participating in the gradual but steady decline
of my practice for all the reasons you discussed at
the seminar. Advanced Strategies has meant so much
to my practice. Cash flow has dramatically improved
and the benefits go way beyond increased income. I
am having more fun and the future looks so much better
than it did before the course. I am recommending your
course to anyone who will listen."
A FINAL WORD
This event will illuminate REAL SOLUTIONS and provide
the proverbial "light at the end of the tunnel"
for any optometric physician who feels victimized
by the dominance of insurance companies over their
practice. If you think the word "medical"
excludes you in compensation -- then think again.
There is a bright future ahead for EVERY optometric
physician who loves his/her work and wants to stay
in the game.
more about the Advanced Strategies
optometry workshops >>
QUESTIONS? CONTACT US
info@advanced-strategies.net
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